Transend and electricity distribution company, Aurora Energy, work together to promote electrical safety to the broader community through the Look Up Look Out safety campaign. Targeting the users and operators of plant and equipment capable of coming into contact with overhead powerlines or transmission lines, including recreational fishers and four-wheel drive enthusiasts, the provocative campaign uses radio, television, press and direct mail to get the message home: Don’t Die: Look Up Look Out.
With transmission and power lines crossing vast tracts of agricultural land, we’ve built a close relationship with the rural community through the Proactive Agricultural Safety Society (PASS) to raise awareness of electrical safety issues on the farm. For more information please read 'Staying safe around transmission lines'.